University Portfolio

Here are some of my student projects as an undergraduate at RMIT University.

These projects reflect creative thinking, idealisation and conceptualisation stages as well as my skill set in Adobe Photoshop, Illustrator and Premiere Pro.

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The Coffee Effect

is a video case study campaign. It is a month-long global campaign held in July by Starbucks, aimed at raising awareness about the issue of child trafficking & exploitation in the coffee industry.

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Everyday, Earth Day

is a timely sustainability public relations campaign meant to push Grab’s Green Programme. It includes an infographic as well as a campaign video designed for social and digital media.

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Don't Know, Don't Try

is a MOH anti-vaping campaign targeting Singaporean youths aged 13 to 25. This campaign intends to raise awareness on the harmful effects of vaping and reinforce its illegal status in Singapore.

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Speak Up, Win The Fight!

is a NCPC campaign targeting children & youths aged

9 to 35. This campaign aims to empower past and present victims of molestation to speak out, and increase public awareness of molestation.

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For The Record...

With the easing of COVID-19 restrictions in Singapore,

the Singapore Business Council plans to launch a campaign to introduce fun retail experiences that will

give locals a new perspective on their home.

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Expressive Typography

Samsung is looking to promote Bixby in the Singaporean market by introducing the product and its strengths. This typography project is a play on the classic ‘Hello, my name is...’ stickers.

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BreadTalk Print Ads

This project challenges us to develop multiple interpretations of the same concept. The goal of the

print ad is to remind consumers that BreadTalk products are convenient any time of day, and for any occasion.

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