BREADTALK PRINT ADS

This project challenges us to develop multiple interpretations of the same concept. The goal of the print ad is to remind consumers that BreadTalk products are convenient any time of day, and for any occasion.

​

This assessment task is designed to help us formulate focused, creative and practical solutions to visual communications problems and identify appropriate delivery modes. Using the headline and tagline provided, our task is to create four different interpretations of a BreadTalk advertisement; each version employing a different design principle.

​

Target audience: Singaporeans aged 16 - 40 looking for a fresh, quick, convenient snack at any time of the day. Headline: Any time, any day

Tagline: Talk about great bread